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Valued Credit Union Clients Help Samaha & Associates Celebrate 25 Years in Business

Published in Finopotamus 9/14/23

By W.B. King

With the uncertainty of Y2K on the horizon, Sabeh Samaha, who began his career more than a decade earlier as a network analyst, found himself on a new career path leading to the credit union industry — its motto of “people helping people” synced perfectly with his approach to business.

“I am an immigrant. America always was the land of opportunity to me (and still is) and the more I learned about the wonderful people in the credit union industry, I wanted to use the skills I acquired in banking technology to help this great industry thrive,” said Samaha, who grew up in Lebanon and Dubai, later earning his International Baccalaureate Diploma at the University of Greenwich at Avery Hill, England. He would go on to receive a bachelor’s in business administration with an emphasis in technology at the University of San Diego. These pursuits were followed by higher education coursework at UCLA, MIT and Harvard University.

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Samaha & Associates is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, core system conversions, and mergers, Samaha & Associates expertly executes each respective project by exceeding client expectations. For more information visit