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Tracy Helm Joins Samaha & Associates as Senior Consultant

Miami, Fla. (November 4, 2020) — Samaha & Associates is proud to announce that Senior Consultant Tracy Helm has joined its team. A dynamic and driven credit union advocate with over 20 years of leadership and executive experience, she has managed several hundred projects, including core software conversions, post conversion projects, migrations, and mergers. Helm demonstrates particular expertise on ATM, debit, credit, and shared branching platforms. 

“I am thrilled and excited to join the team of experts at Samaha & Associates,” said Helm. “This team is known throughout the credit union industry for their fierce advocacy they provide for their clients and the dedication to excellence that is put forth on every project.” 

The firm’s CEO Sabeh Samaha said that Helm’s experience, knowledge, and ability to effectively interface with trusted and valued clients will further Samaha & Associates’ 23-plus years’ successful mission of serving the credit union industry. 

“I am delighted to have Tracy on our team. I have known her for a good part of my career,” said Samaha. “Her knowledge, expertise, dedication, commitment, and loyalty underscore our core values and will help us to better serve our valued clients in the credit union industry.” 

Holding a degree in Accounting from the University of Minnesota, Helm is a green belt in Lean Six Sigma and has earned various management and leadership certifications, including the Jack Henry CEO Award (2012), which acknowledges achievements in dedication to excellence. Prior posts include director of Card Services at Jack Henry & Associates, president of Minnesota Mutual Life Employees Credit Union in St. Paul, Minn., and president of the CUSA Northwest User Group. 

“I am looking forward to doing what I love the most, which is working with credit unions and helping them achieve success,” noted Helm. 

Samaha & Associates is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, core system conversions, and mergers, Samaha & Associates expertly executes each respective project by exceeding client expectations. For more information visit