Skip to main content



Contact: Sabeh Samaha                                     

Tel:  (855) 772-6242, ext. 2020


Miami, Fla. (January 11, 2022) — Continuing with its singular mission to serve the credit union industry with excellence and expertise, Samaha & Associates proudly announces the hiring of Senior Consultant Olivia Reynolds.

“Olivia exceeds client expectations by using new and existing technologies, and incomparable vendor management and project management techniques,” said Samaha & Associates CEO Sabeh Samaha. “We are thrilled to have her join our team.”

A proven leader with over 15 years of credit union experience, Reynolds’ core competencies include working across multiple departments to improve efficiency and process improvement.

Prior to joining Samaha & Associates, she served in a senior leadership role at a credit union overseeing the business systems, card services, and online banking departments. In this role, she managed and coordinated projects related to core processing, third-party vendors, loan origination system, credit and debit processing, online and mobile banking, card networks and the ATM fleet.

“I am humbled and thrilled to join the team of professionals at Samaha & Associates,” said Reynolds. “Samaha & Associates has an excellent reputation and is highly respected in the financial services industry. I am looking forward to working with many financial institutions across the nation and help them achieve success.”

Samaha & Associates is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, core system conversions and mergers, Samaha Associates expertly executes each respective project by exceeding client expectations. Visit: