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Samaha & Associates Welcomes New Senior Consultant Nubia Valenzuela

Miami, Fla. (January 27, 2024) — Building on its stellar industry reputation of helping hundreds of financial institutions improve relationships with vendors, enhance technology and services on all fronts, Samaha & Associates, Inc. welcomes Nubia Valenzuela to its team, where she will serve as a senior consultant.

“We are thrilled that Nubia has joined the Samaha Team — it’s a wonderful way to kick off 2024,” said Samaha & Associates’ Founder and CEO, Sabeh Samaha. “She truly understands the credit union industry, and her expertise will greatly benefit our valued and trusted clients.”

With more than 33 years of experience in the payments industry, Valenzuela has a proven efficiency in minimizing fraud losses, which is based on years of experience managing records and item processing, statement processing, tax notices, payment operations for debit and credit card portfolios, ACH, wires, bill pay, and ATM fleet processing management. Prior to joining Samaha & Associates, she served 12 years as vice president of the payments division for SchoolsFirst Federal Credit Union.

“I’m excited and honored to join the Samaha Team, where I will be able to continue working with all the amazing people in the credit union industry,” Valenzuela said. “Samaha is peerless in credit union technology consulting, and I look forward to assisting our cherished credit union clients and the members they proudly serve.”

Samaha, who noted the firm celebrated its 25th anniversary in 2023, said Valenzuela’s hiring will help champion the company’s commitment to the ongoing success of the credit union industry and its “people helping people” ethos.

“The Credit Union movement inspires us to work and advocate relentlessly for this noble cause,” said Samaha. “Nubia is a perfect addition to our Team, and together we pledge to exceed our clients’ expectations.”

Samaha & Associates, Inc. is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, system conversions, and mergers, Samaha & Associates expertly executes each respective project by exceeding client expectations. For more information, visit