Samaha & Associates Welcomes New Senior Consultant Marlene Leonis

Miami, Fla. (February 18, 2025) — To kick off its 27th year of expertly assisting credit unions and financial institutions with enhancing technology applications and service offerings, Samaha & Associates proudly announces that Marlene Leonis will serve as a senior consultant.

“We are beyond excited to have Marlene join our team,” said Samaha & Associates’ CEO Sabeh Samaha. “Her vast experience in the industry of leading complex project implementations will further support our laser focused goal of exceeding client expectations.”

With nearly three decades of experience in the credit union industry, Leonis excels at managing multifaceted projects. She expertly collaborates with clients, technologists, and vendors, while optimizing resources to meet strategic objectives. Prior to joining the firm, she spent 26 years working as a senior business consultant for Finastra.

“I am honored to work with the Samaha team, as they have a proven, and well-deserved, reputation for expertly serving the needs of the credit union industry,” Leonis said. “I have shared this same passion for the ‘people helping people’ movement for the entirety of my career, so this is a great fit for me.”

Samaha explained that Leonis is joining a team of seasoned professionals who work collaboratively with financial institutions to develop, manage, and execute technology related optimization strategies.

“We specialize in vendor searches, negotiations, and comprehensive end-to-end implementations for core systems, cards and payment systems, digital banking, lending systems and much more,” Samaha said. “Our services extend to mergers and acquisitions, process improvement and implementations, revenue optimization, comprehensive technology planning, business resumption planning and special projects—all of which will be greatly aided by Leonis’ years of experience and expertise.”