Samaha & Associates Welcomes New Senior Consultant Atifa Aguirre

Miami, Fla. (November 10, 2026) — With continued dedication to expertly assisting Credit Unions and financial institutions with enhanced technology applications and service offerings, Samaha & Associates LLC is excited to announce that Atifa Aguirre will serve as a senior consultant.

“We are extremely excited to have Atifa join our team,” said Samaha & Associates’ President and CEO Adam Denbo. “She has already added tremendous value for our Credit Union clients.”

With a career spanning 20-plus years in the financial services industry, Atifa possesses a unique blend of leadership, operational expertise, and passion for helping organizations succeed. Serving in leadership positions at U.S. Bank, Patelco Credit Union, Cabrillo Credit Union, and Mission Federal Credit Union, among others, she has remained focused on developing a deep understanding of member service and team development.

“I’m thrilled to join the Samaha & Associates team and do what I’m passionate about—helping Credit Unions turn complex challenges into exciting opportunities,” Aguirre said. “I look forward to bringing my experience, energy, and hands-on approach to guiding our clients through critical decisions, driving meaningful change, and building a stronger future.”

Denbo explained that for nearly 30 years, Samaha & Associates has worked collaboratively with financial institutions—developing, managing, and executing technology-driven consulting services and innovative high–tech solutions that support the Credit Union movement—people helping people.

“Atifa has a proven track record and an amazing work ethic,” Denbo continued. “Her recent experience leading one of the industry’s largest Credit Unions through a successful core conversion will further accentuate our team’s experience and our mission of exceeding client expectations.”