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Samaha & Associates’ Consulting Team to Attend CUNA GAC Conference for 24th Consecutive Year

Miami, Fla. (February 22, 2022) — Coinciding with its 24th year anniversary in business, Samaha & Associates’ premiere team of consultants will attend CUNA Governmental Affairs Conference for the 24th consecutive time.

“Attending this all-important conference is a Samaha & Associates tradition,” said Samaha & Associates’ CEO Sabeh Samaha about the event, which takes place in Washington, D.C. from February 27 to March 3, 2022. “We cherish the opportunity to connect with our credit union family.”

CUNA President/CEO Jim Nussle noted in a statement that the conference is “invaluable” to the credit union movement.

“We look forward to welcoming credit union advocates back to Washington, D.C,” said Nussle. “It is the one time each year when we come together to advocate, learn, and network in meaningful ways.”

Agreeing with Nussle, Samaha said his team looks forward to celebrating the credit union movement and furthering the industry ethos of “people helping people.”  For those looking to connect with the Samaha Team, Samaha said to stop by booth 217 during exhibition hours and say hello.

“We look forward to discussing trends that are important to the credit union industry, including member experience, digital transformation, artificial intelligence, machine learning and meta data, among many other topics,” said Samaha. “We are really looking forward to seeing old friends and making new ones.”

Samaha & Associates is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, core system conversions, and mergers, Samaha & Associates expertly executes each respective project by exceeding client expectations. For more information visit