Samaha Associates’ CEO Sabeh Samaha Featured in a New Finopotamus Series: Industry Leaders Forum
Samaha Associates CEO Sabeh Samaha was recently featured in the debut of a new Finopotamus series, Industry Leaders Forum. Samaha’s contribution can be found in part three of the three-part series. The question he was asked: What is the single biggest technology challenge facing credit unions in 2023?
Barring any economic surprises, I believe that the biggest challenge in 2023 will be member experience. “Moving at the Speed of Member,” as I call it, or “Moving at the Speed of Member Impulse,” is a competitive challenge that we must meet. Credit unions must continue to enrich the special relationship they hold with their members across all “experience” channels. All touchpoints, digital and otherwise, must continue to be enhanced through functionality that is tailored to react and deliver at the “Speed of Impulse” to member needs. This must be done with crisp elegance and beauty (think Apple Computers). We must elevate to that level. Why? Because we can.
Samaha’s response is included with the following executives: