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Samaha Associates’ CEO Sabeh Samaha Featured in a New Finopotamus Series: Industry Leaders Forum

Samaha Associates CEO Sabeh Samaha was recently featured in the debut of a new Finopotamus series, Industry Leaders Forum. Samaha’s contribution can be found in part three of the three-part series. The question he was asked: What is the single biggest technology challenge facing credit unions in 2023?

Samaha’s response:

Barring any economic surprises, I believe that the biggest challenge in 2023 will be member experience. “Moving at the Speed of Member,” as I call it, or “Moving at the Speed of Member Impulse,” is a competitive challenge that we must meet. Credit unions must continue to enrich the special relationship they hold with their members across all “experience” channels. All touchpoints, digital and otherwise, must continue to be enhanced through functionality that is tailored to react and deliver at the “Speed of Impulse” to member needs. This must be done with crisp elegance and beauty (think Apple Computers). We must elevate to that level. Why? Because we can.

Samaha’s response is included with the following executives:

Scott P. Young of PSCU
Al Pascual of Sontiq (A TransUnion Company)
Rahul Kumar of Talkdesk
Barry Kirby of Union Credit

Click the following links to read each part of the series: Part 1, Part 2 and Part 3.

Samaha & Associates is a nationally recognized consulting group that works collaboratively with financial institutions to assist in the improvement of business processes by optimizing efficiency and increasing revenue opportunities. Specializing in vendor contract negotiations, core system conversions, and mergers, Samaha & Associates expertly executes each respective project by exceeding client expectations. For more information visit