Art of Negotiation Published in CU Defense Council’s Newsletter November 2020

Presented by Sabeh F. Samaha, President & CEO, Samaha & Associates

Samaha & Associates President and CEO Sabeh Samaha’s article, “The Art of Negotiation,” was featured in Defense Credit Union Council’s November 2020 “Alert” newsletter. “In order to stay viable in today’s market, financial institutions must continually investigate whether they can operate more efficiently, offer competitive products and services, and maintain member satisfaction. As such, Credit Unions face constant pressure to make the correct tech and services choices right out of the gate,” Samaha writes, in part. “The wrong direction can adversely impact day-to-day operations, diminish member experience, and ultimately derail an organization’s best intentions for years to come.”