Felicia Foster

Felicia A. Foster is a Marketing Consultant with Samaha & Associates Inc.  An advertising account director and media strategist by design, she brings a rich background from the agency-side to the Samaha & Associates consultant team.  Grounded in account planning, project management and media fundamentals, she is a stalwart of effective communication.  With a portfolio of 15+ years of advertising agency and client-service experience, she is motivated to bring value, build relationships, and instill a mindset of positive thinking.    

Witnessing the digital landscape transform from an upstart enterprise to a massive disruptor of the marketing and technology industries, Felicia’s digital acumen is broad including integrated media strategy, plan development, campaign management, cross-channel marketing, audience segmentation and optimization and measurement.    

Prior to joining Samaha & Associates, Felicia acted in Account Director roles at advertising agencies and media shops in New York City and Miami, Florida including Publicis, DDB, Grey and WMX.   Her media buying and planning knowledge evolved from traditional channels, event and experiential marketing to a robust and deep-seated digital media portfolio having directed all aspects of a client’s advertising initiatives and managed internal, cross-functional teams across SEO, SEM, Programmatic, eCRM and Social.   Additionally, Felicia has collaborated with creative directors, designers, and copywriters to pitch, concept, and deliver multi-channel creative brand, direct and promotional marketing campaigns.   

As a guest lecturer for the New York University School of Professional Studies ‘Real World’ course since 2020, a member of Association of National Advertisers and speaker at the Miami Art Institute, Felicia is committed to fostering learning and development and mentoring young talent.    

Felicia is Cum Laude Graduate from Boston University College of Communications with a major in Advertising and a minor in Art History.  Her personal interests include travel, writing, art, and dance.